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Intro Volvo Ocean Race

Four oceans
Five continents
Seven boats

One race

Millions of fans worldwide

A unique client experience

“Our agents, employees and collaborators are really happy with the Volvo Ocean Race, and we are too.”

⎼ Antonio Huertas, Chairman and CEO of MAPFRE

“I wish I could do as much business in my office at home as in the Sailors’ Terrace in the Volvo Ocean Race.”

⎼ Andrew Pindar OBE DL, GAC Pindar

Give your clients a day to remember

An unforgettable experience

Total number of corporate guests for the whole race

70471

Average length of stay of corporate guests

2 days

Enjoy premium hospitality with delicious, award-winning catering

Entertain and get to know your clients in a unique and relaxed setting

Fully customisable branding opportunities


Truly global

50000m2 unrivalled event space

Everyone’s invited

Total Race Village footfall

2399865.4 visitors

Click on a stopover to discover more

Alicante Cape Town Abu Dhabi Sanya Auckland Itajaí Newport Lisbon Lorient The Hague Gothenburg

Alicante

Total race village footfall

314161 visitors

Average Daily Footfall

34054 visitors

Corporate Guests

5137

Daily Race Village Footfall

Not including opening day in 2014 for the average as Race Village was only open from 6 p.m.

Thu Oct 2
Fri Oct 3
Sat Oct 4
Sun Oct 5
Mon Oct 6
Tue Oct 7
Wed Oct 8
Thu Oct 9
Fri Oct 10
Sat Oct 11
060000

Cape Town

Total Race Village Footfall

201061 visitors

Average Daily Footfall

10582 visitors

Corporate Guests

1999

Daily Race Village Footfall

Sat Nov 1
Sun Nov 2
Mon Nov 3
Tue Nov 4
Wed Nov 5
Thu Nov 6
Fri Nov 7
Sat Nov 8
Sun Nov 9
Mon Nov 10
Tue Nov 11
Wed Nov 12
Thu Nov 13
Fri Nov 14
Sat Nov 15
Sun Nov 16
Mon Nov 17
Tue Nov 18
Wed Nov 19
019000

Abu Dhabi

Total Race Village Footfall

159011 visitors

Average Daily Footfall

6914 visitors

Corporate Guests

1884

Daily Race Village Footfall

Fri Dec 12
Sat Dec 13
Sun Dec 14
Mon Dec 15
Tue Dec 16
Wed Dec 17
Thu Dec 18
Fri Dec 19
Sat Dec 20
Sun Dec 21
Mon Dec 22
Tue Dec 23
Wed Dec 24
Thu Dec 25
Fri Dec 26
Sat Dec 27
Sun Dec 28
Mon Dec 29
Tue Dec 30
Wed Dec 31
Thu Jan 1
Fri Jan 2
Sat Jan 3
028000

Sanya

Total Race Village Footfall

152162 visitors

Average Daily Footfall

9510 visitors

Corporate Guests

2837

Daily Race Village Footfall

Sat Jan 24
Sun Jan 25
Mon Jan 26
Tue Jan 27
Wed Jan 28
Thu Jan 29
Fri Jan 30
Sat Jan 31
Sun Feb 1
Mon Jan 2
Tue Jan 3
Wed Jan 4
Thu Jan 5
Fri Jan 6
Sat Jan 7
Sun Jan 8
028000

Auckland

Total Race Village Footfall

322272 visitors

Average Daily Footfall

20142 visitors

Corporate Guests

3494

Daily Race Village Footfall

Fri Feb 27
Sat Feb 28
Sun Mar 1
Mon Mar 2
Tue Mar 3
Wed Mar 4
Thu Mar 5
Fri Mar 6
Sat Mar 7
Sun Mar 8
Mon Mar 9
Tue Mar 10
Wed Mar 11
Thu Mar 12
Fri Mar 13
Sat Mar 14
060000

Itajaí

Total Race Village Footfall

320205 visitors

Average Daily Footfall

19493 visitors

Corporate Guests

2537

Daily Race Village Footfall

Not including opening day in 2014 for the average as Race Village was only open for 3 hours

Fri Apr 3
Sat Apr 4
Sun Apr 5
Mon Apr 6
Tue Apr 7
Wed Apr 8
Thu Apr 9
Fri Apr 10
Sat Apr 11
Sun Apr 12
Mon Apr 13
Tue Apr 14
Wed Apr 15
Thu Apr 16
Fri Apr 17
Sat Apr 18
Sun Apr 19
050000

Newport

Total Race Village Footfall

131346 visitors

Average Daily Footfall

10668 visitors

Corporate Guests

4376

Daily Race Village Footfall

Not including opening day in 2014 for the average as Race Village was only open for 4 hours

Tue May 5
Wed May 6
Thu May 7
Fri May 8
Sat May 9
Sun May 10
Mon May 11
Tue May 12
Wed May 13
Thu May 14
Fri May 15
Sat May 16
Sun May 17
022000

Lisbon

Total Race Village Footfall

207128 visitors

Average Daily Footfall

14795 visitors

Corporate Guests

14234

Daily Race Village Footfall

Mon May 25
Tue May 26
Wed May 27
Thu May 28
Fri May 29
Sat May 30
Sun May 31
Mon Jun 1
Tue Jun 2
Wed Jun 3
Thu Jun 4
Fri Jun 5
Sat Jun 6
Sun Jun 7
030000

Lorient

Total Race Village Footfall

131643

Average Daily Footfall

16455 visitors

Corporate Guests

4207

Daily Race Village Footfall

Tue Jun 9
Wed Jun 10
Thu Jun 11
Fri Jun 12
Sat Jun 13
Sun Jun 14
Mon Jun 15
Tue Jun16
050000

The Hague

Total Race Village Footfall

125914 visitors

Average Daily Footfall

41971 visitors

Corporate Guests

10548

Daily Race Village Footfall

Thu Jun 18
Fri Jun 19
Sat Jun 20
070000

Gothenburg

Total Race Village Footfall

334962 visitors

Average Daily Footfall

41870 visitors

Corporate Guests

19218

Daily Race Village Footfall

Sun Jun 21
Mon Jun 22
Tue Jun 23
Wed Tue 24
Thu Jun 25
Fri Jun 26
Sat Jun 27
Sun Jun 28
070000

Follow the race 24/7, wherever you are!

High quality, royalty-free content for the sponsors

Each team has one Onboard Reporter to capture this adventure

Daily stories from the heart of the action

“The high production quality and innovative storytelling plus the history and prestige of the Volvo Ocean Race, make it perfect for NBCSN.”

⎼ Jon Miller, President, Programming, NBC Sports and NBCSN

A new way of storytelling

On-board reporter in each boat covering pictures, videos and stories
4,874 minutes of video streamed live from the boats
265,257MB of Inmarsat satellite airtime used by the fleet during the race
Five fixed HD cameras, two onboard microphones and latest extreme media equipment onboard

Media House
Volvo Ocean Race In-House multimedia 24/7 production, editing and distribution
Royalty free content for editorial and commercial use
On demand custom promotional video content
Own media platforms: web, app, weekly TV show, live arrivals, live connections, social media

Media Data Overview

TV
Broadcasts: 24,894
Cumulative Audience: 1,659 Million

Video
Total Video Views: 50,177,102
Youtube Video Views: 12,799,021
Facebook Video Views: 37,378,081

Facebook
Fans: 1,220,541
Total likes: 2,685,969
Total Shares: 385,620
Total Interactions: 3,111,622

Website
Sessions: 34,241,473
Users: 6,490,615
Session Duration: 00:03:26

App
Downloaded and launched at least once: 390,697
Average Time Spent on Tracker: 00:01:21

Online News
Total Articles: 69,032
Sources: 5,336
Potential Audience: 181,548,839,457
Average Number of Articles per Day: 253

Print
Total Articles: 7,252
Cumulative Print Readership: 3,247,610,097

Dates Monitored:
October 1, 2014 - June 30, 2015


Your contact

Please get in touch for the full and detailed Race Report and if you are interested in learning more.

Karin Bäcklund
Commercial Director
E-Mail
Miles Quitmann
Chief Business Development Officer
E-Mail

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Learn more: www.volvooceanrace.com